Where AI supports
Analysis of large information sets, variant generation, early copy and design drafts, coding assistance, tests and selected image production.
What is not delegated
Strategic recommendations, binding commitments, legal assessment, security approval and final quality decisions are never accepted from a model without review.
Data and confidentiality
Project information is processed for a defined purpose and kept to a minimum. Confidential or personal material is used only in agreed, suitable systems.
Disclosure
Materially AI-generated or AI-edited public content is disclosed where the context, medium or applicable rules require it.
Human oversight
Outputs are professionally reviewed, checked against sources and requirements, and approved before publication or production use.