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01 — SEO with AI

Text costs nothing now.It was never the expensive part.

CoderConda does SEO for trade businesses and local firms: first comes the decision which question belongs on which page, for the inventory, the question list and the map from €795 one-off. A tool writes text in minutes today; that decision stays the expensive part.

Queries · assignment24 queries

What was typed

wallbox cost

what does a wallbox cost

wallbox price

wallbox 11 kw cost

wallbox installation price

wallbox subsidy

wallbox older building

old consumer unit wallbox

consumer unit upgrade cost

wallbox without three phase

wallbox load management

two wallboxes one supply

throttle a wallbox

wallbox rented flat

wallbox tenant rights

wallbox owners association

landlord refuses wallbox

register a wallbox

wallbox approval 11 kw

grid operator form

wallbox cologne

wallbox leverkusen

best wallbox review

used wallbox

Gets a page

What a wallbox costs6 queries

A wallbox in an older building4 queries

Two wallboxes, one supply3 queries

A wallbox in a rented flat4 queries

Registering with the grid operator3 queries

Gets none4 queries

The queries are worded as they get typed; the firm is invented.

24queries collected
47addresses in the inventory
4of them carry

02 — The map

01 — What a wallbox costs

Six queries,one single question.

Somebody typing “wallbox cost” and somebody typing “what does a wallbox cost” want the same thing. Two pages for it take the ranking from each other, and both lose to the single page a competitor has. So there is one, and the subsidy sits on it as a section.

The page with the figures on it. Today it is a PDF.

02 — A wallbox in an older building

Four querieswith the same obstacle.

The old consumer unit is why a quote comes out higher than expected, and it is why four differently worded queries belong on one page. That page states the limit, and limits lose no enquiries, they sort them.

A stated limit gets quoted more often than a promise.

03 — Two wallboxes, one supply

Three queriesfrom three professionals.

This group is small and the most valuable in the set. Anyone searching for load management already has a vehicle, a garage and a problem, and they phone after reading. One page for three queries pays off when the three queries look like this.

Volume is not a measure. These three beat twelve location pages.

04 — A wallbox in a rented flat

Four queries,and none of them technical.

Nobody here is asking about kilowatts. Somebody is asking whether they are allowed to. The page answers a legal position and ends at what you do once consent is in. A model can outline this page, but it does not know how often you have been on the phone with an owners association.

The legal position is researchable. How you handle it is not.

05 — Registering with the grid operator

Three queriesabout one form.

The last group answers a question the customer does not really want to have: they want somebody to fill in the form. That is exactly what stands at the end of the page, which is why it is the page that most often leads to a call.

The shortest of the five. It explains, and then it takes over.

Five pages come into being and four queries get none. The sorting out is the work this meeting exists for.

Gets nonewallbox cologneThe service area is on the lead page.wallbox leverkusenThe same page with one more place name.best wallbox reviewLooking for a device, not a firm.used wallboxThis query buys nothing from you.

Queries · assignment24 queries

What was typed

wallbox cost

what does a wallbox cost

wallbox price

wallbox 11 kw cost

wallbox installation price

wallbox subsidy

wallbox older building

old consumer unit wallbox

consumer unit upgrade cost

wallbox without three phase

wallbox load management

two wallboxes one supply

throttle a wallbox

wallbox rented flat

wallbox tenant rights

wallbox owners association

landlord refuses wallbox

register a wallbox

wallbox approval 11 kw

grid operator form

wallbox cologne

wallbox leverkusen

best wallbox review

used wallbox

Gets a page

What a wallbox costs6 queries

A wallbox in an older building4 queries

Two wallboxes, one supply3 queries

A wallbox in a rented flat4 queries

Registering with the grid operator3 queries

Gets none4 queries

20 queries on 5 pages, 4 with none

The queries are worded as they get typed; the firm is invented.

03 — The deletion

You came for more pages.You are getting 35 fewer.

Five pages arrive, forty disappear. The number of addresses falls to a quarter, and the number of questions answered completely rises from four to twelve. This is not a cost-cutting exercise, it is the actual work.

The arithmeticaddresses

Inventory today47

merged−21

deleted and redirected−19

new from the map+5

Inventory afterwards12

Queries · assignment24 queries

What was typed

wallbox cost

what does a wallbox cost

wallbox price

wallbox 11 kw cost

wallbox installation price

wallbox subsidy

wallbox older building

old consumer unit wallbox

consumer unit upgrade cost

wallbox without three phase

wallbox load management

two wallboxes one supply

throttle a wallbox

wallbox rented flat

wallbox tenant rights

wallbox owners association

landlord refuses wallbox

register a wallbox

wallbox approval 11 kw

grid operator form

wallbox cologne

wallbox leverkusen

best wallbox review

used wallbox

Gets a page

What a wallbox costs6 queries

A wallbox in an older building4 queries

Two wallboxes, one supply3 queries

A wallbox in a rented flat4 queries

Registering with the grid operator3 queries

Gets none4 queries

The queries are worded as they get typed; the firm is invented.

The rule

A deleted page costs as much as a new one. A text factory is paid by volume and therefore never deletes, which is not an accusation but a consequence of how it invoices. Take the difference out and the incentive is gone.

The least popular line in this arithmetic is the most effective one.

04 — The four versions

From interchangeableto verifiable, in four steps.

The project register on this site holds five cases, and none of them is a page rebuild. Instead of quoting somebody else’s, the same paragraph stands here four times. The first version is genuine model output, the fourth goes live as it is, and the distance between them takes thirty minutes.

  1. Version 01Raw draft from the model

    “Installing a wallbox is an important step towards electric mobility. Our experienced specialists advise you comprehensively and find the right solution for every requirement.”

    unedited model output

    What changedThe paragraph fits every electrical firm in the country, and that is the defect. It contains nothing that is true only of you, which is why it can be produced again in sixty seconds.

  2. Version 02Figures from the business

    “An eleven kilowatt wallbox runs between [amount] and [amount] with us, depending on the cable route. We handle the registration with the grid operator.”

    What changedNow there is a range that can only come from your costing. The range is settled before writing and not estimated by the model, because an estimated price costs an explanation later when the quote arrives.

  3. Version 03A case that happened

    “On a terraced house in Refrath the garage sat eighteen metres from the consumer unit. The cable route cost more than the wallbox, and ever since, the run length is itemised separately in our quotes.”

    What changedOne concrete example beats three paragraphs of advisory language. It comes from a conversation with you and not from research, because it is written down nowhere.

  4. Version 04With the limit, and live

    “If the consumer unit predates 1990, a replacement is almost always part of it. Whether that applies to you we see on site. We do not estimate it over the phone.”

    goes live as it is

    What changedA stated limit loses no enquiries, it sorts them. And it is the sentence a language model is most likely to quote later, because it is the only one that rules something out.

Of 4 versions, 1 comes from the model and 1 goes live.

What it is notFour paragraphs are not a ranking. They show that the substance comes from the business; they do not show that the page lands in first place. What a page achieves depends on who else writes about that question.

What you getSend me your website address and you get the inventory back: which pages answer the same question, which answer none at all, and which three topics have no page yet. The inventory is the paid start, from €795 one-off, and it is yours whether or not a further job comes of it.

05 — The price

You pay per page.A deleted one counts as a new one.

That is the entire pricing rule, and it is written that way for one reason. Removing a page is work: it has to be read, judged, redirected and tracked in the inventory. If that work is not paid for, it does not happen, and then the inventory keeps growing.

For sale
The inventory, the question list and the map as one engagement, from €795 one-off: the paid start. After that, pages individually, in the order you set. Removed pages appear on the invoice as the same line item as written ones. The measurement then runs at €25 a month, cancellable monthly. Together with the website, SEO and GEO are included in the €50 a month. All prices are final prices. No VAT is charged under § 19 UStG.
Not for sale
A placement, a page count per month and a promised rank. Which questions look reachable and which run against large platforms, I say in advance. A guaranteed number one is either luck or a promise nobody can keep.

Three commitments

  1. 01The map is produced in one meeting, and in it I also say which page I would not write.
  2. 02Before writing, every page gets a price range, a case and a limit from your business.
  3. 03Text, structure, access and the question list are yours, from day one and without asking.

06 — What the work is

Six pieces of work,and only one is called writing.

That is the answer to this page’s headline, and it can be counted. Five of the six would have been necessary without a language model as well; three of them now take noticeably less time. The sixth is the one everybody means when they talk about AI.

  1. 01ScopeOne-off, the basis for everything

    Inventory

    Every address with purpose, visits and duplications. At the end there is a list with three columns: keep, merge, delete. A model reads the inventory across and reports which pages answer the same question, and that is the work that used to take two days of reading spreadsheets.

  2. 02ScopeFrom your own sources

    Question list

    What customers actually ask, in their words. From Search Console, from your inbox, from what gets asked on the phone, plus the autocompletions. Keywords deliberately do not appear here: a keyword does not say what somebody wanted to know.

  3. 03ScopeOne page per intent

    Topic map

    Questions with the same intent go on one page, and a question without an intent gets none. Half the planned pages regularly fall away here before a single one is written. It is the shortest part of the job and the one most money hangs on.

  4. 04Scope30 minutes of your time per page

    Pages

    this is the writing

    First draft from the model, substance from the conversation, sign-off from you. Thirty minutes per page, settling three things: the price range, a case that happened, and the limit. Without that conversation the text stays interchangeable, however often it is rewritten.

  5. 05ScopePer page, like a new one

    Removal

    Merge, redirect, delete. When merging, the usable part moves into the stronger page and the weaker one points there. Deletion happens only from a list and with a redirect, so neither a visitor nor a search engine runs into nothing. This line appears on the invoice exactly like line four.

  6. 06ScopeOngoing, cancellable

    Measurement

    A baseline before the first change, then the same report monthly: addresses, questions, visits, enquiries. Without a comparison, any statement about effect stays an opinion, and a report that starts only after the rebuild can prove nothing.

1 of 6 pieces of work is called writing.

07 — The objections

Four sentences from the company.The third one comes from this page.

The first two come up in every conversation about text and AI. The third comes from the pricing rule in section 05, and it is fair. The answers stand on the right.

  1. “Does AI end up writing our text?”

    The raw draft, yes. Research, outlining, title variants and reading the inventory across, too. What it cannot do is know what replacing a consumer unit costs at your firm, and that is exactly what decides the page.

    Raw draft from the modelSubstance from the business30 minutes per page

  2. “Does Google penalise text written with AI?”

    Google judges the result, not the tool. What gets devalued is mass-produced content with no value of its own, and content mills were doing that ten years ago. The difference is never the tool.

    Result, not toolThin content predates AIFigures, case, limit

  3. comes from this page

    “Why should I pay for pages to disappear?”

    Because it is work and because otherwise it does not happen. Removing a page means reading it, judging it, redirecting it and tracking the inventory. Anyone invoicing by volume has no reason ever to do it.

    Removal is workVolume is a bad incentiveYou decide per page

  4. “Can we not do this ourselves?”

    The question list and the conversations certainly, and anyone with time can write as well. The part that gets stuck is the map: deciding which page should not exist. For that I set up the inventory and show the method.

    Set up the inventoryShow the methodA smaller job

The long answers

“Does AI end up writing our text?”

The share a model takes on is larger than most people think, and the share it cannot take on matters more than most people think. It reads forty-seven addresses across in an hour and says reliably which of them answer the same question. It writes an outline that holds. It suggests twelve headlines, two of which are usable. What it does not have is your quote folder: the amount that actually appears in the costing, the job where the cable route cost more than the device, and the sentence you use to decline on the phone. That is why every page comes with a thirty-minute conversation, and it is the only part nobody can take off your hands. It is also the part that separates your page from a competitor’s, because the competitor uses the same model.

“Does Google penalise text written with AI?”

The question arises because two things get mixed up: the tool and the intent. Mass-produced pages with no value of their own get devalued, and they did when humans were still writing them for three euros per thousand characters. What counts is whether somebody had something to contribute. A page with a price range from your costing, a job that happened and a stated limit does not fall into that category, even if the outline came from a model. Conversely, a hand-written location page differing from twenty-nine others by one word very much does. The practical test is simple: delete the company name and read the paragraph again. If something there is true only of you, the page is fine.

“Why should I pay for pages to disappear?”

The objection is fair, and it lands on a place where the industry has a problem. Almost every content offer invoices by volume: this many pages a month, this many words, this many posts. Under that arithmetic, every deletion is a loss for the supplier, which is why nobody deletes even though everyone knows it is needed. Invoice a removal like a new page and that incentive is gone, and the decision can be made on the merits again. What you are paying for is not the disappearance but the decision before it: checking whether an address still carries, redirecting to the right page, and knowing that nobody and nothing runs into a dead end. You decide these cases one by one, line by line, and you can refuse any removal.

“Can we not do this ourselves?”

In many firms that is the right decision, and I say so even when it costs me the job. The question list comes from sources you own anyway, and nobody knows the follow-up questions in your own quote folder better than you do. With a model alongside, writing has become a two-hour job per page once the substance is there. Where it regularly sticks is the map, for a human reason: removing a page you created yourself is hard, and not creating a page you had planned is harder still. An outside look costs little here and saves a lot. If you want to do the rest yourselves, the job is the inventory and one meeting for the map, and after that I stop.

08 — Appointment

A look at your company.Talk it through with me.

Pick a time that suits you straight from the calendar. I go through with you where your company stands and what is worth doing. No obligation and no sales pressure.

15 minutesno obligationwith the founder
Damjan SavićFirst call · 15 minutes · video
cal.com/coderconda

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