02 — Website & Content
At CoderConda you have your website built, copy included, for €1,950 one-off, then €50 a month; it is live on your domain seven days after the positioning is signed off. I build the five zones that answer your customer’s questions.
All prices are final prices. No VAT is charged under § 19 UStG. Positioning is included.
What he asks on the way
What is this?
The foldIs that true?
Is this for me?
What does it cost?
And now what?
Below this, only somebody who understood the line above reads on.
02 — The five zones
01 — The line
Above the fold there is one line, and it has to say two things: what you do and who for. If it states a quality instead of a service, your customer has to read on to work out what you actually sell. Most of them do not.
One service and one audience. Not three qualities.
02 — The proof
Straight under the line comes the question of whether it is true. A figure answers it. A project name with a date answers it. A face with a surname answers it. Adjectives do not answer it, however many of them are printed there.
A figure, a name, a date. Three lines are enough.
03 — The scope
Whoever offers everything is found for nothing. Your customer searches for one service in one place, and the search engine looks for a page about exactly that. So every service gets an address of its own instead of a line in a list.
One question per page. One page per question.
04 — The price
At this height your customer is working out whether they can afford it. A figure answers that, so does a range, and so does the smallest thing that can be booked. Naming nothing moves the question into an email most people never write.
A figure, a reference point, cancellable monthly.
05 — The step
At the end there is exactly one action, and it is as small as it can be. A calendar with free slots is smaller than a form with nine fields, and both are smaller than asking somebody to get in touch some time.
The more routes there are, the fewer people take one.
Zone 1 of 5
03 — The turn
Most sites are built perfectly well. What they are missing is not design but material: a figure, a name, a date, an amount, a next step. Without it every zone stays a nicely set placeholder.
A typical paragraphNone of it can be checked.
“As your reliable partner” “we offer you holistic solutions from a single source.” “With many years of experience and a motivated team” “we accompany you as equals into the digital future.” “Individual, sustainable and always on the pulse.”
What belongs in it
The website is the frame. The content is what stands in it. Both are one job, because a frame with nothing in it is a template.
04 — The evidence
A page that demands proof owes one itself. Here it is, with a name and an address.
Spoken in English · subtitles in English
A B2B sales agency in Cologne that could not be found for its core search. The rebuild followed the order of this page: the line first, then the evidence, then an address per service. You can check the ranking by typing the term in, and the client counts the enquiries himself.
Reported by Carpantier Consulting, as of September 2026. One client, not an average.
05 — What stays
A site with four subpages and one with forty cost the same, as long as every subpage answers a question somebody actually types. What changes is the amount of copy I write. What does not is set out here.
Whatever the scope
First year€1,95012 × €50€2,550
06 — The page plan
Which pages get built is decided before the first draft. Each answers one question, and every one below is a page you can read right now.
6 kinds of page, each with one question.
A shop, a customer area behind a login, an application behind the site: those are separate services with a scope of their own and are listed in the schedule. What is sold here is the presence.
07 — The objections
Four sentences that come up at this point. The first part of every answer concedes them.
“We only rebuilt it two years ago.”
Then the engineering is probably fine. The question is a different one: is there a figure, a name, a date, an amount anywhere on it. Usually not, and a second rebuild changes nothing about that.
“We would rather write the copy ourselves.”
Good, because you know the work. I write the structure and the first draft, you strike out what is wrong on the substance. That is four rounds of feedback instead of an empty page.
“Seven days sounds like a template.”
The suspicion is fair, fast usually means identical. The seven days run from the sign-off of the positioning, and that takes two weeks. It is there that what sets your site apart is made.
“We have no figures to show.”
Almost nobody has them at the start. Figures are not the only kind of proof either: a project name with a date, a quote with a surname and a page that loads instantly are checkable too.
What you have is read first, not replaced. I go through the five zones and write down which of them carries an answer and which only carries a placeholder. Often three out of five do, and then the job is a different one: the positioning, the evidence and a page per service, on top of what you already have. A complete rebuild pays off when the site is slow, does not work on a phone, or sits in a page builder the content cannot be got out of. I say which it is in the first call, and hearing it costs you nothing.
The commonest way a website project stalls is a folder of empty text fields and a request to fill them in. So the first draft comes from me, out of the kick-off and out of what you say on the phone anyway when somebody asks what you do. You read and strike. What is wrong on the substance you change; what sounds foreign you mark, and I rewrite it. Four rounds of feedback are planned in, spread across the schedule, and none of them takes longer than an hour.
What is fast is the build, not the decision. What takes time is the question of who you actually work for and how anybody would recognise it, and two weeks are set aside for that. After that the build is a craft process: the structure stands, the copy stands, the bands get filled. What is identical is the load time, the markup for search engines and the shape of a service page, and those are exactly the places where being different does harm. What differs is everything the page says.
A proof is anything somebody outside can go and check. A client name with a year counts, a quote with a first and last name, a quantity, a term, an accreditation, a public profile. Where none of that exists yet, the presence starts with whatever can be evidenced fastest: how long the firm has existed, how many people work on it, how quickly somebody answers. The figures arrive after the first months, because every enquiry comes in with its source and so becomes countable.
08 — Appointment
Pick a time that suits you straight from the calendar. I go through with you where your company stands and what is worth doing. No obligation and no sales pressure.
The calendar is hosted by cal.com.
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