In two weeks
from€795
one-off, final price
- One offer for one audience
- All 7 documents
- Sign-off after two weeks
Brand & Offer · positioning and offer
One sentenceyour customer understands at once.
CoderConda writes down your positioning and offer with you as a consultant, in seven documents, in two weeks and from €795. At the end it is settled who your customer is, what you offer them and how to say it in one sentence, and your website, content and sales speak the same language.
2 weeksfrom kick-off to sign-off
7 documentsin your hands at the end
from €795small case, final price
Bookable on its own. The positioning is also part of the Website & Content package.
Before
Your competent partner for everything roofing.
Quality and experience for many years.
Audience
Homeowners in Cologne whose roof leaks after a storm
Problem
The damage is done and no firm calls back
Offer
Emergency cover straight away, repair after the inspection
The sentence
Storm damage to your roof? Emergency cover straight away, repair after the inspection.
Invented example, for illustration only.
01 — The problem
The work is strong.The first sentence about it is not.
Prospects hear a list of capabilities instead of an offer, fall back on comparing price, and choose the provider they understood faster.
Which of these sounds like you?
Tick what applies.
02 — What you get
Seven documents.One sentence that holds them together.
Each document is short and has one purpose. Together they later become your website, your content and your sales call.
- 01
Audience
What forWho exactly is meant, and which problem is expensive enough for them to pay to solve.
- 02
Offer structure
What forWhat you sell: the outcome, the scope and the logic of the price.
- 03
Positioning
What forWhat you stand for, and what you no longer do.
- 04
Core message
What forThe one sentence that sounds the same on the phone, on the website and in a first call.
- 05
Value argument
What forWhy the price is worth it, in your customers’ words instead of your list of services.
- 06
Call guide
What forWhat you ask in your next sales call, and in which order.
- 07
90-day plan
What forWhat happens to the new offer in the first 90 days, so it does not stay in a drawer.
03 — The schedule
Five appointments.In between I work on my own.
The kick-off takes two hours, every later appointment one at most. In between I read, write and only ask what I cannot know without you.
- Day 1YouKick-off: your offer and your customers2 hrs
- Day 2YouDocuments and access15 min
- Day 3–5MePositioning
- Day 6YouFirst feedback1 hr
- Day 8YouSecond feedback1 hr
- Day 9–13MeOffer, call guide, 90-day plan
- Day 14YouSign-off1 hr
The small case. Several audiences need more rounds, and with them more appointments.
04 — The evidence
Check it yourself.One client, one search term.
A sales agency in Cologne that could not be found on Google. I rebuilt the offer and the website. The result can be looked up on Google.
- Client
- Sales agency, Cologne
- Starting point
- Not to be found on Google
- My part
- Offer and website rebuilt, one page for every service
- Today
- Page 1 for “B2B sales agency Cologne”
- Page 1for “B2B sales agency Cologne”
- 12–15enquiries a month, only through the website and ChatGPT
- 1point of contact
Reported by Carpantier Consulting, as of September 2026. One client, not an average.
05 — Scope and price
Two sizes.On its own or inside the website.
The small case is one offer for one audience. The large case covers several audiences and several rounds of review; there the effort sits in the decisions, not in the writing.
Across several rounds
from€2,900
one-off, final price
- Several audiences and decision makers
- Messages that fit one another
- Scope and milestones agreed before the start
Not included
I position from a technical angle and do not offer creative work.
- Logo, colours and corporate design
- Photos and film
- Website and copy, for that there is Website & Content
Included in the website
If you need a website anyway, the positioning is part of the package: €1,950 one-off, then €50 a month, cancellable monthly.
View Website & Content
Afterwards, if you want to sell more actively: Sales & Growth
Book the intro callAll prices are final prices. No VAT is charged under § 19 UStG. The binding amount is in the proposal you receive after the first call.
06 — The objections
Three sentencesI hear on this one.
01“We know what we offer.”
True, and that is why it sounds obvious to you. Your customers hear it for the first time. From a handful of real customer conversations I read where they get stuck, and write the sentence that clears it up.
02“For that I need a creative agency.”
For a logo, colours and photos, yes. This is about something before that: who is meant, what you offer and how you say it in one sentence. That is text and decisions, not design, and any designer can work from it afterwards.
03“A document does not sell anything.”
Right. That is why the result does not stop at the core message but ends in the call guide and the 90-day plan. After that the sentence goes into website, content and sales, if you want it to.
Is yours missing? Bring it to the first call.
Spoken in English · subtitles in German, English and Serbian
07 — Who is behind it
I write it myself.And I explain it to you, too.
With me, positioning is not a round of slides. I am Damjan Savić, I write the documents myself and go through them with you until every sentence sounds natural in your mouth.
- Damjan Savić
- Senior full-stack developer · founder of CoderConda
- Reachable
- No call centre, no ticket system.
- Location
- Bergisch Gladbach, on site in the Rhineland, remote everywhere else.
- More
- damjan-savic.com
08 — Appointment
A look at your company.Talk it through with me.
Pick a time that suits you straight from the calendar. I go through with you where your company stands and what is worth doing. No obligation and no sales pressure.
15 minutesno obligationwith the founder
Damjan SavićFirst call · 15 minutes · video
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