01 — AI lead generation
At CoderConda AI lead generation starts with the enquiries that arrive anyway: an audit for €495, then one place at a time. One of them comes in on a Friday evening and gets its first word on Monday morning, 3,575 minutes later.
Case · example114 h 20 min total
An example case, not an average and not a named client.
02 — The stations
01 — Arrival
People think about their house in the evening and at the weekend, because that is when they have the quiet for it. So the enquiry lands exactly where your business is closed. That is not carelessness on the customer side, it is the opening hours of the decision.
Example case from a regional electrical firm, not a named client.
02 — First reply
This is the stretch this page is about. Nothing happens in it, nobody is at fault, and it decides anyway. Whoever says something first inside that window runs the conversation, and everybody else is left comparing prices.
The competitor was not better. He was awake on Saturday.
03 — The questions
Area, property, timing, range: four details, and without them no quote gets written. On Tuesday somebody has to ask for them. On Friday evening the customer would have written them unprompted, because he was holding the phone anyway. Same questions, different moment.
Four details, a six-minute call, two attempts.
04 — The quote
It takes twenty-five minutes today and twenty-five minutes after the rebuild. Anyone starting here saves a quarter of an hour on a case that has been sitting for four days. That is why this page does not start with a text generator.
The only station where a human works in both runs.
Four stations, and three stretches between them. Two of them are minutes, one is more than two days. Anyone wanting to speed this case up has exactly one place to choose, and everything else is cosmetics on a quarter of an hour.
The three stretchesFirst reply3,575 · 59 h 35 minThe questions1,545 · 25 h 45 minThe quote1,740 · 29 h
Case · example114 h 20 min total
An example case, not an average and not a named client.
03 — The rebuild
Same arrival, same customer, same weekend. The quote still goes out on Monday, because no software changes that. What changes is the moment the customer knows where they stand: 12 seconds instead of 3,575 minutes.
The case, twicetodayafter
To the first word3,5750
Human work inside3525
Arrival to quote6,8603,580
minutes
Case · example59 h 40 min total
The case sits idle for 6,825 of 6,860 minutes. 35 min are worked.The case sits idle for 3,555 of 3,580 minutes. 25 min are worked.
An example case, not an average and not a named client.
The rule · Stamps set by humans 1 instead of 3, with the same number of stations.
A human decides exactly once. Confirmation, follow-up questions and rejections run without them; anything that is a price or a commitment is seen by somebody from the business first.
Time to the quote drops by 3,280 minutes. Time to the first word drops to zero.
04 — The audit
The project register holds five cases, and none of them is an enquiry path. Instead of quoting somebody else, here is the first deliverable: the last ten enquiries with arrival and first response, nothing more. Every figure below is calculated from these ten lines.
| Channel | Arrival | First response | Wait |
|---|---|---|---|
| Mon 14:12 | Mon 16:40 | 148 | |
| Form | Mon 19:12 | Tue 08:40 | 808 |
| Phone | Tue 10:05 | Tue 10:05 | 0 |
| Form | Tue 22:48 | Wed 09:20 | 632 |
| Wed 07:31 | Wed 11:02 | 211 | |
| Form | Thu 20:04 | Fri 08:55 | 771 |
| Phone | Fri 11:40 | Fri 11:40 | 0 |
| Form | Fri 18:26 | Mon 09:48 | 3,802 |
| Sat 09:15 | Mon 09:12 | 2,877 | |
| Form | Sun 21:03 | Mon 10:35 | 812 |
outside office hours. Office hours here means Monday to Friday, 08:00 to 17:00. Anything before, after or on a weekend counts as outside.
What follows from it
What this does not showA week is a week, and ten lines are not statistics. They do not say how many jobs hang on them, and they do not prove that a faster word would have won them. They say how long it takes in this business, and that is the figure nobody had before.
What is yoursThe analysis, the raw data and the rule it was calculated by. As a table, not as a report. You can run it again next quarter yourself, without asking me.
An example week from a regional electrical firm, not a named client and not an average.
05 — The price
Nobody can count hours saved, which is why they get claimed. Hours built appear on an invoice and can be held against a range I name before the work. That is the entire pricing rule, and it is the reason the audit can also end in me advising against it. All prices are final prices. No VAT is charged under § 19 UStG.
Three commitments
06 — The blocks
Six blocks stand here, and rarely is more than half of them sensible. Which ones is said by the audit, not by this catalogue: the place with the longest idle time comes first, and often that is the end of it, because the rest only picks up minutes.
01ScopeEmail, form, WhatsApp
Before the first reply
A reply within seconds, recognisably automatic, confirming arrival, naming a realistic window and asking two or three follow-up questions. “We will be in touch” is not an answer, it is a receipt, and the difference is exactly the stretch from section 02.
02ScopeYour rules, not the model
Before the first reply
Area, property, timing, range. The questions are already in your quotes, they are just written down nowhere. Exactly those get asked, and the answers hang on the case rather than in an inbox. You set the rules, not the model.
03ScopeNumber, person, deadline
Every case gets a number, a person and a deadline. Without ownership an inbox is a waiting room: everybody sees the enquiry, nobody has it. Whoever opens the case can decide instead of assembling it from three inboxes.
04ScopeTwice, then silence
A reminder five days after the quote, then one call, then it stops. Two reminders are following up, six are harassment. It is the least popular block and the only one that produces more jobs without a single new enquiry.
05ScopeWith a reason, not silence
If an enquiry does not fit, a rejection with a reason goes out, usually within a minute, and where possible with a pointer to somebody who does that work. Silence costs reputation: the sender tells people nobody got back to them, not that it was not a fit.
06ScopeAgainst the baseline
Wait, rate per channel, open cases. Monthly, calculated against the state found in the audit, with the same rule and the same columns. A report that introduces a new way of counting the moment the figures turn awkward is not a report.
2 of 6 blocks sit before the first reply. Every rebuild starts with them, and often it stops there too.
07 — The objections
Three of them I hear in the first call, and every time the first half is right. Nobody raises the third before reading section 03, and it is the most important one, because it names the limit of this offer.
“Nobody expects a reply on a Friday evening.”
True, nobody expects one. The one that arrives gets taken anyway. The customer is not comparing response times, they talk to whoever was there first and never get round to asking the others.
ExpectationOrderFirst in the conversation
“An automatic reply feels impersonal.”
It is impersonal, which is why it says so itself. It states that it is automatic, who will be in touch and when. It only turns impersonal when a bot passes itself off as a colleague, and that is exposed at the callback at the latest.
Recognisably automaticNo bot as a colleagueName and window
My own objection
“The quote still only comes on Monday afterwards.”
Yes, and section 03 says so outright. The longest stretch does not disappear, it moves behind the first reply. What the customer gets on Friday is not a commitment but certainty, and certainty is what stops them looking further.
The stretch movesCertainty, not a promiseNo weekend shift
“We have too few enquiries for this to pay off.”
With few enquiries no time saving adds up, that is right. But then it is not about minutes either, it is about the two or three a month that matter. That is exactly why I charge for hours built and not for hours saved.
No time savingTwo or three a monthHours built
The long answers
The expectation really is low, and that is exactly why a reply on a Friday evening lands so hard. It does not have to promise anything: one sentence confirming, a realistic window and two follow-up questions are enough. What happens afterwards is not favouritism, it is order. The customer explained the request once and got a response to it; the next firm would have to make them explain it a second time. In practice it ends with them never sending the other enquiries at all.
The version that actually feels impersonal is the one with the first name and the exclamation mark, pretending somebody is sitting there. The other version calls it what it is and therefore reads as correct rather than cold: a confirmation, a window, two questions, the name of the human who will be in touch. There is a solid reason on top: a reply posing as a person commits the business to everything in it. One that presents itself as what it is may ask questions and has to promise nothing.
It would be easy to sell an on-call rota here, and it would make the figure smaller. But nobody likes paying for one, and nobody keeps it up. So this offer works on the other end: the customer still waits until Monday for the quote, but no longer waits to find out whether anybody is reading at all. That is the difference between waiting and uncertainty, and only uncertainty sends them to the next firm. Anyone who still wants to answer at the weekend can decide that afterwards, with a figure on the table instead of a feeling.
A business with twenty enquiries a month might save two hours through faster processes, and no rebuild is worth that. The question is a different one: of those twenty, two or three are the ones a whole month hangs on, and on Friday evening nobody knows which. So with small numbers the audit looks different: it looks at job sizes rather than throughput. If the conclusion is that it is not worth it, that is what the analysis says, and the audit is paid for regardless. That is the price of it being able to end either way.
08 — Appointment
Pick a time that suits you straight from the calendar. I go through with you where your company stands and what is worth doing. No obligation and no sales pressure.
The calendar is hosted by cal.com.
Loading it opens a connection from your browser to cal.com (USA), which transmits your IP address; cal.com may set cookies when it loads. You can also go straight there instead.
