06 — Growth Partner
At CoderConda, website care after launch orders five plans by how long it takes to see whether they worked. None of them is more important than the others; the wait decides the order.
Fifteen minutes on video, and then you know if it fits.
02 — The plans
01 — The number
Before I change anything, what happens today has to be readable: how many people arrive, where they stop, which enquiry came through which route. That is set up in a week and costs almost nothing. After it, every further decision is verifiable instead of merely argued.
Without this row, the four below it are guesses.
02 — The page
The visitors are already there. They read three lines and decide, and what those three lines say can be changed in a few days. Whether the change carried shows up in the measurement a month later. It is the cheapest gain available.
No rebuild. The same page, a different order.
03 — The routine
Writing a quote, issuing an invoice, following up: routines that repeat identically every month cost the same every month. One small automation package removes exactly one of them. After two months the time sheet says whether it carried.
One routine per package. Two at once goes wrong.
04 — The writing
A good article gets found, shared and quoted — months after it goes up. That does not make it worse, it makes it unsuitable as a first move. It belongs in a month that also carries something short, which answers sooner.
Six months is not an argument against writing.
05 — The idea
A tool of your own, a portal, a product: these are the plans where being wrong costs the most, because it only shows months later. That is why the idea comes last. And why it starts as soon as the four above it have become measurable.
Nine months is only long if nobody stays.
Plan 1 of 5
03 — The month
The order says what comes first. It does not say what comes alone. A month that only runs the quick things ends the year exactly where it started.
One month2 bars
A change to the page, one routine less by hand, a number nobody had before. It is readable at the end-of-month call, and that is what you judge me on.
Writing whose result can be read off in half a year at the earliest. A tool that needs three quarters. This month it shows nothing, and it starts anyway, because otherwise it never does.
That is why I work month by month rather than on call: the long bar shows nothing in month one and can only be read after weeks and months.
04 — The evidence
This page claims that duration is what makes the difference. Then it owes a piece of evidence that is old, not one that is new. The oldest case in the register is an integration from 2023, built before CoderConda, and its number is a zero.
Retail companyERP-Integration
since 2023today
Longer than any bar on this page. (9 months)
A zero is proof that nothing happened. That is exactly what ongoing work buys: no manual reconciliation, no discrepancy anyone has to hunt down.
What it does not prove
It is not a website. The proof is an integration, and what it proves is duration, not the effect of a piece of writing.
05 — Fixed and open
With a partner, what I work on changes every month. What does not change is everything else: the fee, the rhythm, the person you talk to, and who owns what gets made. None of that is renegotiated monthly.
Fixed
Decided each month
Why no figure
Because a partner sells capacity, not scope. The monthly fee is fixed, and it is a line in the contract rather than a figure on a page. I name the amount in writing after the first call, before anything is built. So what is published is the unit: one fixed fee, two plans, one call, cancellable monthly.
06 — One month
This is what a month looks like. It does not end with a sign-off, it ends with the order for the next one. That is the whole difference between a project and a partner, and it is why there is no arrow to the right at the end of this row.
01
Two plans, named.
One short, one long, each with the sentence that says how its result will be recognised.
02
Both built.
Copy, page, package or code. What gets made lives in your accounts, not mine.
03
The numbers beside it.
The short item has a result, the long one does not yet. Both are in the same report.
04
The order, again.
What worked moves up. What did not gets dropped rather than given another round.
back to 01
No sign-off document, no project end. Just the next call.
If you want one thing built and will carry on yourself afterwards, a single engagement serves you better. Both work, and neither rules out the other.
If the page is not there yet: that is the plan that comes before all the others.
If a single plan outgrows one month: then as an engagement, with its own scope.
07 — The objections
Every one of these has been said to me, and every one has a true core. Here they are with what I answer.
“We know ourselves what needs doing.”
True, and that is not a polite phrase: you know the list better than I do. What is missing is not the list but the number that says which row comes first.
“And if we want out again?”
Then you cancel, with one month’s notice to the end of a month, no reason needed. There is no minimum term. The contract runs until you cancel. Whatever was made by then is yours.
“And if a month brings nothing?”
It happens, and I say so when it does. Every plan gets a sentence beforehand saying how its result will be recognised. If that sentence is missing, I do not start.
“But we already have an agency.”
Good. Then the question is not who does the work but who owns the order it is done in. I work alongside an agency, not against it.
In nearly every first call somebody can recite the five plans without thinking. What is in none of them is a number that puts one of the five ahead of the others. That is why measurement comes first and not fourth: it costs almost nothing, takes under a month, and is the only one without which the other four stay guesses. I do not bring a better list. I bring the order, and after that I put it to you afresh every month.
Anyone who wants to stop cancels, and that is the end of it. The notice is one month to the end of a month, there is no minimum term and no duty to give a reason. The contract runs until you cancel. A month is the unit that is billed. Whoever leaves early has paid for exactly the plans every agency sells: the quick ones. The long plans can only be read over weeks and months, and I promise no result by a given date. Copy, code and access are yours from the first month anyway, even if you leave.
A month without a result is not an accident, it is part of the arrangement: of two plans, one is built so that it shows nothing this month. What must not happen is a month without an account of itself. Every plan carries the sentence for how its result is recognised before it starts, and the call puts what actually happened next to it. Twice the same thing with no effect, and it leaves the list rather than getting a third round.
An agency does campaigns, design and creative work, and I am not better at that than they are. What is usually missing from that line-up is somebody who sets up the measurement, justifies the order and builds the technical plans instead of passing them on. I am specialised in the technical side and offer no creative work. In several cases the agency sits in the same monthly call, and the split has stayed the same: they supply the content, I supply the order and the delivery.
08 — Appointment
Pick a time that suits you straight from the calendar. I go through with you where your company stands and what is worth doing. No obligation and no sales pressure.
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